Travelling Alchemist’s

This project involved branding and packaging design for a fictitious brand, Traveling Alchemist’s, which offers products inspired by fantasy RPG elements. The specific product in focus was a line of soft drinks, each representing a different potion: cherry for health, blue raspberry for mana, and green apple for stamina.

For the logo, the design features a sun and moon, symbolizing the balance and union between two opposites, a core concept in alchemy. For the label, a parchment texture was used to emphasize the fantasy theme, while color was selectively applied to the flavors. This approach highlights each flavor, making it easy for customers to quickly identify the drink’s purpose while maintaining an immersive and cohesive design.