SPCPRSS
This project involved branding for a hypothetical apparel brand called SPICE PRESS, stylized as SPCPRSS, which collaborates with pop culture franchises to create unique clothing items.
The brand targets individuals with apathetic outward appearances but playful inner connections to pop iconography. The logo reflects this through an apathetic cartoon character within a square box. To contrast the rigidity of apathy created by the face and the square box, rounded lines and a rounded square were used for the box and face to draw out a sense of playfulness.
Roles
Design, illustration
Tools
Illustrator, InDesign, Photoshop
SPCPRSS Collaboration
This project involved designing a poster for a hypothetical collaboration between SPCPRSS and The Simpsons for a pop-up store in San Francisco’s Cow Hollow, featuring apparel inspired by the series.
The design features Bart Simpson in greyscale, with the collaborative apparel and event title highlighted in color. This selective coloring emphasizes the event name both visually and textually, drawing attention to the collaboration’s focus.
Roles
Design, illustration, copy writing, typography, layout
Tools
Illustrator, InDesign, Photoshop
Promotional Materials
Practice of motion graphics using the same promotional material.
Roles
Motion graphics
Tools
Animate, After Effects